Dil Hi Toh Hai

While trying to save her friend Aarohi, Dr. Palak gets a glimpse of the future heir of Noon Pharmaceuticals, Ritwik Noon. Some time passes and at a grand celebration at the Noon house, Palak crosses paths with Ritwik again. He quickly becomes the most hated man in Palak's life, as he ruins an emotion very close to her heart.

Ritwik Noon loves his family, but hates women. Could his painful past be a reason? Palak is a diligent medical professional who doesn't work under any influence. When Noon Pharmaceuticals' file reaches her desk for approval, even Ritwik Noon himself is not able to get her to approve. How will Ritwik and Palak manage to separate the personal from the professional?

The Noons try their best to bring their new medicine to the market. Ritwik might just have a clever plan to get Dr. Reddy to sign. Will Palak be able to stop this? When not working, the Noons love to come together and have fun as a family. Meanwhile, Palak's parents try to set her up with a possible marriage proposal.

Palak is neither convinced nor ready to give up, even after learning Dr. Reddy's side of the story. With her journalist friend Setu, Palak hatches a plan to get more information about Ritwik Noon's new medicine. But Ritwik and the entire Noon family get a reality check when one of them ends up in a life-threatening situation.

Crisis hits the Noons hard as the company's integrity is questioned by the media. Ritwik holds himself guilty and responsible for these trying times. On one hand, Palak is satisfied with the new development but Ritwik vows to make her cry. Could Ritwik's hatred for women be misplaced?

Vijaypath successfully manages the media and the reputation of his company. Ritwik tries to manage the problem called Palak by offering her a job she can't refuse. He is ready to go to any lengths to prove to her that the new medicine is truly market ready. Palak accepts the offer but Ritwik Noon makes some arrangements to make Palak's first day at work miserable.