Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
S1E1 · 2011-05-09
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
S1E2 · 2011-05-16
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
S1E3 · 2011-05-19
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
Evan Davis
Himself - Presenter
